DEALERSIP User Manual

Some customers suggest moving sold inventory to the bottom of the main list or into a separate section. However, we do not recommend creating a separate "Sold" section, or moving sold inventory to the bottom of the main list unless you consistently have a very large inventory (e.g., over 100 vehicles in stock). For most dealers, we strongly advise showing sold vehicles at random places withing your active listings. Here’s why:

Key Benefits of Integrating Sold Inventory:

• Builds Social Proof & Trust: This is your most powerful advantage. A healthy mix of sold vehicles provides undeniable proof that your dealership is active and successful. It shows potential buyers that others have trusted you with their purchase, a powerful psychological trigger that builds credibility instantly.
• Creates a Sense of Urgency: Seeing that desirable models have recently sold encourages hesitant buyers to act more quickly on the next vehicle they like, fearing it might also be sold soon.
• Showcases Your Inventory Volume: It demonstrates the wide variety and volume of vehicles you handle. A customer might see a sold truck and think, "They get great inventory in here. I should keep watching their listings for what I want."

For the best results, use DealerSiP to clearly mark sold vehicles with a "SOLD" badge while keeping them mixed into your main inventory. This strategy leverages all the benefits above without confusing shoppers.