DEALERSIP User Manual

We do not recommend removing sold vehicles from your website. Keeping sold vehicle listings online offers multiple benefits, both for SEO and for generating new leads. Here is why:

1. Preserve Search Engine Rankings: Search engines like Google and Bing index your vehicle listing pages and cache direct links to each vehicle's detail page. If you remove a sold vehicle, the link becomes broken. When users click on that link from search results, they will encounter an error. This is a leading cause of a negative impact on your website's search engine ranking.
2. Leverage Existing Traffic: Some of your vehicle detail pages may rank highly in search results. These sold vehicle listings are often a top source of traffic to your website. When a visitor lands on a sold vehicle's page, your website can display similar available vehicles below the details. This provides a valuable opportunity to showcase your current inventory to an interested prospect. DealerSiP automatically shows similar vehicles on vehicle detail page.
3. Builds Buyer Trust: Displaying sold vehicles shows that vehicles on your portal are actively being sold. This builds credibility and reassures prospects that your website is trusted by real buyers. Do not overlook this; it's the primary reason that convinces users return to your website and directly enhances search engine rankings.
4. Improves User Engagement: Sold vehicles can act as reference points. Visitors may browse the details to compare pricing, mileage, or features, and then explore other available options on your portal.
5. Enhances SEO Signals: The longer pages remain active, the stronger their SEO value becomes. Removing them resets that value, but retaining them ensures long-term benefits from backlinks and accumulated search authority.